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Wordpress Plugins for Better Marketing

Wordpress Plugins for Better Marketing

Wordpress Development And Maintaince

Wordpress Plugins for Better Marketing

  • John Kenndy
  • 03 Dec 2019

There are a handful of tools that are beneficial to nearly every website looking to boost its marketing. Let’s take a look at five must-have WordPress plugins.


Mailchimp is a multipurpose marketing platform for creating opt-in forms and email newsletters. Plus, there' a wordpress plugin you can use to integrate it with your website:

With the free version, you can send email campaign to up to 2,000 subscribers. Plus, you can quickly create attractive forms to encourage sign-ups on your site.

One of the reasons you might consider opting for the premium version is for features such as the Styles Builder. This lets you create forms directly from the WordPress dashboard.

2.Yoast SEO

The importance of SEO in online marketing cannot be overstated. However, it’s one thing to understand that SEO is crucial, and another to know how to go about optimizing your content.

Yoast SEO is a plugin that takes a lot of the legwork out of content optimization:

This free plugin adds an extension to your WordPress site’s pages and posts, which guides you through creating SEO-friendly content. For example, you can choose a ‘focus keyword' for each post, and the plugin will tell you where the phrase should be added throughout your content.


However, one of the advantages of OptinMonster is that you can create pop-up forms that serve as effective Call To Action on your site. Pop-ups present an opportunity to capture information from your site's visitors, and turn them into repeat visitors.

With OptinMonster, you can increase your subscribers and create custom offers targeted at visitors based on their activity. Essentially, it lets you nurture leads in a more meaningful way.

OptinMonster is free to download and lets you choose from an array of designs and styles for your forms. However, as with the other plugins on this list, you can also consider upgrading to a premium plan to access a suite of advanced features and functionalities.