Background Image

Blog Details

What is SEM, SMO and SMM in digital marketing?

What is SEO, SEM, SMO and SMM in digital marketing?

Digital Marketing and Its Benefits

What is SEM, SMO and SMM in digital marketing?

  • Sanjav Sharma
  • 03 Dec 2019

The world of digital marketing has evolved a lot! Nowadays businesses large & small use top digital marketing strategies to grow their presence online and gain new customers.

SEM: Search Engine Marketing

Just like SEO, Search engine marketing (SEM) is done to improve the digital marketing outreach on search engines like Google and Bing. SEM is commonly known as advertising through a paid media budget. SEM earns traffic through the process of purchasing ads on search engines like Google or other search engines to display their ads at the top of the page for that specific keyword. With  Google Adwords SEM, you can choose the location and many other factors to improve the efficiency of your paid advertising campaign. This type of SEM is known as Pay-Per-Click (PPC) advertising.

SMM: Social Media Marketing

With the onslaught of Social Media in the online world, SMM is the in thing today!  Considered as the future of digital marketing, SMM encompasses organic & paid digital marketing efforts on social media networks like Facebook, Twitter, and LinkedIn. Consumers engage with each other & your brand.  Posting relevant content on your Facebook page regularly builds an engaged audience of followers & helps to grow your business immensely. Paid social media campaigns have also become common.

SMO: Social Media Optimisation

With Social media optimization (SMO) techniques you can increase the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. RSS feeds, social news and bookmarking sites, social media sites and video and blogging sites are used for SMO.